It's no secret that college students are always looking for ways to save money and do fun activities on tight budgets. Coupons are an old school idea, but with the Campus Special mobil application students don't need to carry around their cut-out coupons with them...only their cellphones. The Camups Special is a company whose mission is to work with local businesses in college areas to offer discounts on the products and services used by college students every day. From food, to clothes, to auto repair shops, the Campus Special offers a variety discounts for those of us who need to save money.
The genious in the mobil app is that people constantly have their cellphones on them at all times, which means that college students will constantly have the discounts in their pockets and therefore be more likely to go to the businesses offering discounts through the Campus Special (its win win for everyone!). Along with the coupons, there is a food ordering section which allows the students to actually place food orders right from their phones while still using the discounts! This portion of the app is also equipt with a gps locating service that pulls up all of the food ordering listings (as well as all the other businesses with listings) on a map in order to make it easier for the students to find the business.
This app is SUPER simple to use and practically self-explanatory. As discussed in the article "Building Trust is Key to Promoting your Organisation Online" by Kathy Cowan, a key element in the success of a webpage or electronic median for communication is easy navigation. The user can not be lost in a cluster of information or a sporadic layout, this app is organized in to 4 easy categories 1) featured (located on the opening page of the app), 2) Food (a list of places offering take-out or delivery options), 3)Deals (discounts from the local businesses), and 4) the Map (a way to use the gps locating services to find the business you're searching for).
*The Campus Special app is available to Apple and Android markets. *